Email marketing strategy and tips for successful campaigns
Direct Mail Marketing Overview
Direct mail marketing is a strategy used by marketers to engage prospects and customers offline by sending printed mailers, dimensional packages, perishable items, corporate swag, or other physical items. It is leveraged in a variety of ways by marketers of all types, including inbound and outbound sales teams, marketing departments, demand generation teams, growth teams, recruiters, and more. Direct mail marketing is a valuable way to connect with prospects, leads, and clients in a meaningful way.
With the rise of digital media over the past two decades, marketers have increasingly turned to the power of digital communication to reach wider audiences. It makes sense: Consumers are more connected than ever, spending over five hours a day on smartphones according to research provided by Hubspot. Tech times reported that nearly half of Americans check their phones before they even get out of bed. As a result, consumers have experienced a surge in digital marketing.
This explosion in digital marketing, however, has caused a correlated increase in digital overwhelm. Nearly three-quarters of consumers say they feel overwhelmed by email advertising according to a study by Edison, and over one-quarter report using ad-blocking software to augment their digital experience, according to Statista.
With an increased aversion to digital advertising, marketers find themselves in fierce competition for attention, trying to serve an increasingly weary (and wary) audience. Rising above the noise is becoming more difficult. In response to this, an increasing number of marketers are sending their message where it can be clearly received—namely, to the mailbox.
Does email marketing work?
Still, people receive more and more email all the time, and it can be challenging to stand out in full inboxes. That’s why Mailchimp gives you the tools you need to shine (plus, we’ve got a lot of tried and true tips on sending outstanding emails) and develop effective email marketing campaigns. Check out our email marketing statistics by industry for more on why email marketing works.
You’ll see the highest ROI when you build and maintain an engaged subscriber list, made up of people who want to receive your messages (and who opted in on purpose). Although building a clean list can take more work at the outset of your email marketing strategy, Mailchimp lists have built-in tools to help you along the way.
Can I buy an email list?
Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam and you’ll also get high unsubscribe rates. Some email spam filters will flag a email campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
Get permission. Everyone on your list should have opted in to receive emails from you, and their permission should be express and verifiable. If you use one of our signup form options, we track this permission for you.
I’m ready for email marketing, but which platform should I use?
Whether you’re starting your first email marketing campaign or you’re a seasoned email pro, Mailchimp has the tools and support you need. With a wide array of features that do everything from marketing automation to tracking tools to optimizing your emails through split testing, we’ve got you covered from start to finish.
OK, but how much does it cost?
When you create a Mailchimp account, you have the option to select a Free or paid plan. This option allows you to experiment with our user-friendly tools and figure out how to best use our all-in-one Marketing Platform. So if you’re just getting off the ground, you can learn to market smarter so you can grow faster. You can remain on the Free plan as long as you have 2,000 or fewer contacts in your audience.
Plus, we empower you with lots of good recommendations (and fun email marketing tips!) about how to act on data from your contacts so you can send emails that people actually read. We will help you to create successful email marketing campaigns.
If you’d like to keep in touch with our support team through online chat or email, upgrade to our Essentials plan starting at $11 a month. Whether you’re hitting a roadblock with an email you’re writing or want more information about how something works, help is available around the clock. And when you’re ready to take your email marketing to the next level, we have plans for that, too.
Email Marketing Field Guide
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field marketing guide provides effective email marketing strategies and anything else you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails all along your sales funnel, test them and improve your deliverability rates. Then discover the power of marketing automation and how to measure the success of your emails.
Email Design Guide
Presentation is everything, or so they say. With this old adage in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.
Email Design Reference
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro. If you’re considering another platform, check out our comparison guide before you make any decisions.
Wat is e-mail marketing?
Bij e-mail marketing benader je klanten door het sturen van een e-mail. Daarbij is email marketing niet alleen geschikt voor het verkopen van producten of diensten, maar juist ook om een extra stap te zetten tijdens de gehele klantreis. Dus van informeren naar overtuigen, naar verkopen en daarna service verlenen en zorgen voor jouw klanten. Passend bij het online marketing model See, Think, Do, Care.
Met email marketing verzamel je nieuwe leads, verhoog je de loyaliteit van de lezer en verkoop je meer producten. Email marketing heeft een hoge ROI (Return of Investment) en dat biedt kansen die je als bedrijf niet kunt laten liggen.
How to Find the Best Email Marketing Service for You
Plenty of Email Templates
There are a lot of reasons to want an email marketing service. You might want to create your first sales funnel and incorporate email into your marketing strategy. Or maybe you just want to send the occasional newsletter out to subscribers.
Many of the offerings above offer drag-and-drop email templates to help take the headache out of designing a great-looking email. With tools like MailChimp’s email builder, you’re filling out the basic info and a stunning email takes shape on its own.
For example, Hubspot comes with a library of pre-built sales email templates ready for you and your business to use. If you want, they’ll even allow you to create your own templates unique to your business. You can customize them to your exact needs and save them for use whenever you need them.
MailChimp is another great service with tons of different email templates for different needs such as selling a product or promoting a blog post. It’s also highly customizable, allowing you to create specific ones for your brand’s goals.
As your business grows, you’re going to want to target different parts of your audience for different products. After all, if you offer a variety of different services and products, not everyone on your list will want the same thing.
For example, a service like MailChimp allows you to tag segments of your audience depending on how they subscribed to your email list. That way, you can put those segments into specific targeted funnels easily and automatically (more on that later).
It’s important to note: If you want segmentation features (and if you’re serious about email marketing, you should), you’re going to have to pay for it. This often doesn’t come with a service’s free plan. However, it’s well worth it, especially if you’re focused on growth and conversions.
HubSpot has some of the best traffic and conversion analytic tools available. Along with their A/B testing feature, their analytics tools will let you know exactly how each of your emails perform and why.
When an email marketing service is automated, you don’t have to worry about making sure that each and every one of your new subscribers is in the right sales funnel. Once you’ve set it up, they’ll receive the emails they should receive automatically.
Constant Contact (pictured above) is a standout when it comes to automating emails. It lets you trigger welcome messages for any new subscribers and put them into specific drip campaigns depending on their actions. The simple design allows you to do this easily, too, with no headaches involved.
GetResponse is another option to definitely consider if automation is your game. Its Autofunnel platform allows you to easily create fully automated sales, leads, and webinar funnels in just a few clicks.